James W. Frye Jr.

After a 30 plus year hiatus in the non-profit industry James Frye has returned to serve as the Executive Director of Live More Recovery Services, Inc. He served as a senior counselor with Palmer Drug Abuse Program from 1985 through 1990. Upon having children he left the non-profit world to pursue a career in sales where he was an independent salesman of industrial/construction fasteners for 14 years. Over the past 20 years he has served as the Regional Vice President of Sales for an international company within the same industry. 

God always pulled on James’ heart strings to serve others and he found it possible to do so in the construction industry, however in March of 2023, he felt called to come back to the non-profit world in an administrative role. He believes God has been preparing him for this particular role ever since he stopped serving as a counselor and became a business man. Hence 34 years later he brings his heart, experience and knowledge to help build Live More Recovery Services, Inc. 

When James is not working, he can be found spending time with his wife, kids and grandchildren. He is also passionate about motorcycle riding, rescue animals, and the homeless. He believes in spreading kindness everywhere he goes and to help others with no expectations to be paid back. He only asks that they pay it forward.

James is an active member of the Texas Association of Addiction Professionals, National Association of Addiction Counselors and San Antonio Addiction Professions Collaborative